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Better Data

A patent-protected process, utilizing proprietary consumer expenditure data on 1,000’s of categories for targeting the best customers for your product or service.

Goal

Find HHs with Annual Insurance Spend Greater than $3,600 per year.

Better Data

Better Data

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Better Models

Better Models

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Proprietary Data Sources

Proprietary Data Sources

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Better Results

Better Results

Better Results Proprietary Data Sources Better Results Better Models Better Data icon-4

Improve Re‑Targeting

  • Don't treat all visitors the same
  • Segment based on category spend
  • Allocate impressions to biggest upside households
Improve Re-Targeting

Enhance your Retargeting Results with our Consumer ReAllocate Cloud

Appropriate Investment Based on Predicted Return

Customers Visit Your Site and Views an Expensive Handbag

Customers Visits Site Views Expensive Handbag

Loyalty Vision Identifies Visitors

Loyalty Vision Identifies Visitors

Loyalty Vision Segments Individuals

Loyalty Vision Segments Individuals

Decile 2 Category Spender

Decile 2 Category Spender

  • $2MM+ Net Worth
  • Female 35 NYC
  • Decile 1 Luxury Spender

This Segment of Shoppers:

  • Intent & Resources
  • Allocate 75% of Marketing Spend
  • Highlight Scarcity to Close
Decile 5 Category Spender

Decile 5 Category Spender

  • $150K Net Worth
  • Female 28 SFO
  • Decile 4 Luxury Spender

This Segment of Shoppers:

  • Intent & Aspirations
  • Allocate 25% of Marketing Spend
  • Cap Impressions to 25
  • Use Sale Price to Close
Decile 10 Category Spender

Decile 10 Category Spender

  • HH Income $24K
  • Female 21 Spokane
  • Decile 10 Luxury Spender

This Segment of Shoppers:

  • Has Interest but no $ Money
  • Allocate 0% of Marketing Spend
  • Do not re-target
Market Segment Map

Would you change your marketing if you knew how much each household spent with your competitor?

We guarantee deep new insights that will improve your ROI

Segments No. of ID HH Annual Spend per HH $ Gain Per HH Department Gain Total $ Gain
Couples 65+ 163 $2,180 $370 58% $60K
Singles 30 to 64 317 $1,471 $204 56% $65K
Couples 30 to 64 211 $1,771 $256 56% $54K
Single Age 65+ 142 $1,935 $210 43% $30K
Teens 252 $1,199 $155 30% $39K
Children 995 $2,206 $191 30% $191K
Babies & Children 90 $2,059 $171 25% $15K
Babies 66 $2,310 $152 25% $10K
Adult Families 158 $2,104 $120 21% $19K
Segments No. of ID HH Annual Spend per HH $ Gain Per HH Department Gain Total $ Gain
$75K + 268 $2,125 $363 66% $97K
$50k-$75k 742 $1,799 $164 35% $122K
$25k-$50k 894 $2,092 $206 35% $185K
$0-$25k 489 $2,176 $156 25% $76K
Blue wave Shaking hands

We deliver better results

  • Spend Data Identifies Highest Value Households
  • Better Models and Insights
  • Precision Digital Campaign Targeting
  • Machine Learning for Continuous Improvement
  • 1,000+ Household Spending Categories
  • Patent Pending Predictive Platform