Better Data
A patent pending process, utilizing proprietary consumer expenditure data on 1,000’s of categories for targeting the best customers for your product or service.
Goal
Find HHs with Annual Insurance Spend Greater than $3,600 per year.
Better Data
Better Models
Proprietary Data Sources
Better Results
Improve Re‑Targeting
- Don't treat all visitors the same
- Segment based on category spend
- Allocate impressions to biggest upside households
Enhance your Retargeting Results with our Consumer ReAllocate Cloud
Appropriate Investment Based on Predicted Return
Customers Visits Site Views Expensive Handbag
SpendPoint Identifies Visitors
SpendPoint Segments Individuals
Decile 2 Category Spender
- $2MM+ Net Worth
- Female 35 NYC
- Decile 1 Luxury Spender
This Segment of Shoppers:
- Intent & Resources
- Allocate 75% of Marketing Spend
- Highlight Scarcity to Close
Decile 5 Category Spender
- $150K Net Worth
- Female 28 SFO
- Decile 4 Luxury Spender
This Segment of Shoppers:
- Intent & Aspirations
- Allocate 25% of Marketing Spend
- Cap Impressions to 25
- Use Sale Price to Close
Decile 10 Category Spender
- HH Income $24K
- Female 21 Spokane
- Decile 10 Luxury Spender
This Segment of Shoppers:
- Has Interest but no $ Money
- Allocate 0% of Marketing Spend
- Do not re-target
Would you change your marketing if you knew how much each household spent with your competitor?
We guarantee deep new insights that will improve your ROI
| Segments | No. of ID HH | Annual Spend per HH | $ Gain Per HH | Department Gain | Total $ Gain |
|---|---|---|---|---|---|
| Couples 65+ | 163 | $2,180 | $370 | 58% | $60K |
| Singles 30 to 64 | 317 | $1,471 | $204 | 56% | $65K |
| Couples 30 to 64 | 211 | $1,771 | $256 | 56% | $54K |
| Single Age 65+ | 142 | $1,935 | $210 | 43% | $30K |
| Teens | 252 | $1,199 | $155 | 30% | $39K |
| Children | 995 | $2,206 | $191 | 30% | $191K |
| Babies & Children | 90 | $2,059 | $171 | 25% | $15K |
| Babies | 66 | $2,310 | $152 | 25% | $10K |
| Adult Families | 158 | $2,104 | $120 | 21% | $19K |
| Segments | No. of ID HH | Annual Spend per HH | $ Gain Per HH | Department Gain | Total $ Gain |
|---|---|---|---|---|---|
| $75K + | 268 | $2,125 | $363 | 66% | $97K |
| $50k-$75k | 742 | $1,799 | $164 | 35% | $122K |
| $25k-$50k | 894 | $2,092 | $206 | 35% | $185K |
| $0-$25k | 489 | $2,176 | $156 | 25% | $76K |
We deliver better results
- Spend Data Identifies Highest Value Households
- Better Models and Insights
- Precision Digital Campaign Targeting
- Machine Learning for Continuous Improvement
- 1,000+ Household Spending Categories
- Patent Pending Predictive Platform